For hotels, guesthouses, holiday rentals and property managers
More guests who book with you, not through Booking.com.
Guests find you on Booking.com, then search your name on Google before they book. We make sure what they find there takes the booking itself: your own site, your own price, no commission.
Free check: how do you compare with your local competitors?
Type your place’s name and town, for example “Hotel Aurora Naxos”.
Or check a website address →- Keeps your booking engine and channel manager
- Live in 7 working days
- No contract
Hotel Aurora
Prices on Google
2 guests · 3 nights
- Official siteNo commission€108Book direct
- Booking.com€120
- Expedia€122
- Hotels.com€122
What the research says about booking direct
Booking sites bring guests. They also take a share of every stay, and many of their guests looked at your name first.
- 15–25%commission on every stay booked through a booking siteIndustry average; Booking.com’s was about 15% in 2024
- 3 to 9extra bookings on a hotel’s own site for every one made on Expedia: guests see you there, then book you directCornell University, “billboard effect” (2011, confirmed 2017)
- +11%the price a hotel could ask for one more point of review score out of 5, while staying as fullCornell University (2012)
- +21%booking enquiries for hotels that reply to their reviewsTripadvisor (2014)
- Dec 2024Booking.com stopped enforcing price parity in the EU and EEA: you may price lower on your own siteEU Digital Markets Act
- 1 in 4small hotels (under 20 rooms) get more than half their bookings from booking sitesHOTREC European Hotel Distribution Study 2024
Sources
- HOTREC European Hotel Distribution Study 2024
- Cornell: The Billboard Effect, Still Alive and Well (2017)
- Cornell: The Impact of Social Media on Lodging Performance (2012)
- Tripadvisor: responding to reviews drives booking enquiries (2014)
- Booking.com and the Digital Markets Act: parity clauses lifted in the EEA
- Google free booking links for hotels
What the booking sites cost you each year
Put in your own numbers. Nothing is sent anywhere.
- Commission paid each year
- €15,552
- Kept each year if that share books direct
- €3,110
- Online Pro, first year (setup + 12 months)
- €2,138then €948 a year
An example from the numbers above, not a promise: how many guests switch depends on your site, your price and your reviews.
What owners of hotels and guesthouses tell us
“Booking.com takes 15 to 20% of every stay”
Your own site takes the booking, at your own price, with no commission
“Guests who search my name only find the booking sites”
Your site and Google profile come up first for your name, with a clear “book direct” button
“Our website is old and does not take bookings”
A page per room type, built for phones, connected to the booking engine you already use
“The place next door has more reviews”
Every guest asked for a review after their stay, and every review answered
What Online Pro builds for a hotel or guesthouse
A website made to take the booking, not just to look nice.
A page per room type
Double room, family room, apartment: each with its photos, beds, view and price, built for its own search on Google.
Book direct on every page
We connect the booking engine or channel manager you already use, or set up a simple booking request form with instant confirmation.
Your price next to the booking sites
Your Google profile set up properly, and Google’s free booking links when your booking engine supports them.
Reasons to book with you
Your direct-booking advantage (best price, breakfast, late check-out) shown clearly, with your best reviews.
Questions answered before they ask
Check-in, parking, beach, airport transfer: answered on the page, for guests and for AI search.
One page a month
How many people visited, clicked to book, called and wrote to you.
Property managers and conciergeries
Two customers: the owners and the guests
You grow when an owner trusts you with their home, and you earn more on every night booked without a commission. Online Pro works on both.
A page for owners
What you do, your fee, your results, and a rental income estimate form that turns a visit into a request.
Every property bookable direct
A page per property, connected to your channel manager or PMS: Hostaway, Lodgify, Smoobu, Guesty and others.
Found when owners search
Your Google profile and site built for “property management” and “Airbnb management” in your town, with your owners’ reviews.
How it goes
Free check, 2 minutes
See your place on Google next to the ones around you: reviews, photos, position.
A free 20-minute call
Your rooms, your booking engine, your guests' languages. You get the quote in writing, with no commitment.
Live in 7 working days
After we receive your material. If we are late, your first month is free.
One offer
Online Pro, quoted for your place
Every place is different: twelve rooms in Paris, four apartments in Naxos, a campsite by a fjord. Online Pro starts at the price below; your exact quote is agreed on a free 20-minute call.
Everything in Online Pro
- Up to 5 linked pages, one per main service, each built for its own search
- Texts written for you from a short written questionnaire
- A questions-and-answers section on every page, for AI search
- Your own online booking or quote requests, with automatic confirmations
- Small changes done when you ask
- Your one-page report: visits, calls, messages
Reviews are where you win or lose the guest
Visible asks every guest for a review after their stay, answers every review, and keeps your Google profile alive every week. Many places add it once the site is live.
See VisibleQuestions owners ask
ThéoI build and run your site myself, and I answer you myself.
No. Booking sites are a shop window: many guests see you there first, then search your name. Keep them for the guests they really bring, and make sure the guests who look you up can book you direct, so fewer of them come back through the commission.
In the EU and EEA, yes: since December 2024 Booking.com no longer enforces price parity there, under the Digital Markets Act. Outside the EEA, check your contract. A non-price advantage (breakfast, late check-out, free parking) always works.
No. We connect the one you use, so your availability stays in one place and there is no double booking. If you have none, we set up a simple booking request form with an instant confirmation, and can advise you on a booking engine.
Google can show your own price, marked “Official site”, next to Booking.com and Expedia in its hotel results, at no cost per click. It needs a booking engine connected to Google; we check whether yours is and set it up with you.
Yes. Most guests read English, and many read their own language first. The number of languages is part of your quote.
Online Pro starts at the price shown on this page. Your exact quote depends on your number of room types, languages and booking setup, and is agreed on a free 20-minute call. You get it in writing, with no commitment.
See where your guests go today
The free check shows your place on Google next to the places around you: reviews, photos, position. Then we talk about your quote.