Is a free website builder enough for a small business?

It can be, if you have the time to write, design and maintain it yourself. What owners usually underestimate is the time, and that a builder site rarely comes with a properly set up Google profile, which is where most local customers find you.

Do I need more than one page?

One page is enough for one main service. If you offer several services that people search for separately, one page per service helps each of them be found.

Why pay monthly instead of once?

A one-off price usually leaves changes, hosting and help to be billed later. A monthly price includes them, so you know the total cost in advance and the site stays up to date.

Guide

How much does a website cost for a small business?

Updated October 28, 2026 · Théo Battalian

The honest answer is "it depends", which is exactly why so many owners overpay. Here is what the price is made of, so you can compare offers line by line.

The four ways to get a website

Every offer you get falls into one of these. They differ less in price than in who does the work and who owns the result.

Do it yourself on a website builder: a small monthly subscription, but you write the texts, take the photos and fix everything yourself. Cheap in money, expensive in evenings.
A freelancer: often a fair price for the build, but changes and updates are billed one by one, and you depend on one person being available.
A classic agency: the most polished result and the highest price, usually a large invoice up front and an hourly rate for every change after.
A monthly service: a smaller setup fee and a fixed monthly price that includes changes, hosting and help. You pay as long as it is useful to you.

What makes the price go up

Two sites that look alike can be priced very differently. These are the lines that make the difference:

The number of pages: one page for one main service, or one page per service so each can be found on its own search.
Who writes the texts and who provides the photos.
Online booking or quote requests, and connecting the booking app you already use.
Several languages.
Your Google Business Profile: set up properly, or left as it is.

The yearly costs nobody mentions

The build is only the start. Ask about the domain name, hosting, a professional email address and the price of a change, such as a new opening time or a new price. Those small lines add up over the years.

The most expensive surprise is not a price at all: it is finding out that the domain or the site belongs to the agency. Make sure the domain, the Google profile and every account are in your name from day one.

What it costs with Loopex

Our prices are public. Online, a one-page website written for you with your Google profile set up, costs €590 to start and then €39 a month. Online Pro, up to five pages with your own online booking, costs €1,190 to start and then €79 a month. Changes are included, there is no contract, and everything is in your name.

If your website is fine and what you need is more customers, our monthly plans start at €290 a month with no setup fee.

Five questions to ask before you sign

Whoever you choose, get a clear answer to these in writing:

Who owns the domain and the site if we stop working together?
What does a small change cost, and how fast is it done?
What do I pay every year after the first, all included?
Who writes the texts, and how much of my time does it take?
Is there a minimum contract period?